👔 Work Experience
Head of Design
TOA Global Australia • Jan 2021 - Present
Provide design direction throughout the whole organization. Manage design team and provide design leadership. Maintain close communication with different teams at TOA Global.
Lead the team from project kickoff to delivery. Own the roadmap, planning, and delivery of all design deliverables throughout the whole organization.
Understand the demands, enhancements, and features that need to be delivered in TOA Global's digital space. Prioritize requests, design solutions, and improvements from all TOA brands and sub-brands. Collaborate with the development team, digital team, and C-level stakeholders with the incoming and outgoing projects.
Validate design decisions and work closely with the design team on producing high-value, user-centred design that will give impact to conversion and user-engagements. Recommend UX and design improvements to digital products. Work with the Head of Marketing and Head of Digital Transformation to improve UX of digital products.
Digital UX and Visual Designer
Vodafone New Zealand • May 2019 - Dec 2020
1yr - 8 mos.
UX and Visual Designer focuses on website and the design system of the website.
Worked closely with product owners and managers to ideate, produce and present deliverables as user flows, information architecture, wireframes, UI screens and prototypes to demonstrate various features, solutions and visual elements of the project.
Worked closely with developers to produce aesthetically rich visual designs and interactions.
Interaction Design Lecturer (Part-time)
Unitec • Jun 2018 - Oct 2018
Teach Uni students UX immersive crouse, UX, and UI principles, and I helped students to develop their design careers by providing guidance on their projects.
Provide a course content that the university can follow to make sure that design students will have a presentable portfolio at the end of the course.
Co-founder / Lead Designer
Weroar Limited • Sep 2015 - Mar 2019
3yrs - 7 mos.
Part of my role is to oversee all design-related projects from conception and production to delivery. Collaborate with freelance developers and designers locally and overseas. Design interactions, prototypes, processes, and user interfaces.
Identify problem and proposed design solutions to our clients. Work closely with the stakeholders in presenting a solution that will improve the business-customer digital experience. Manage project pipeline and prioritise workloads.
Build custom applications based on client requirements that improve productivity and automate/digitize work without losing the value chain of process throughout the organisation.
Senior UI Designer
Beehive Web Solutions LLC • Dec 2012 - Jun 2018
5yrs - 7 mos.
Digital agency set-up. Manage incoming and outgoing design-related projects, deliver a user-friendly website/mobile interfaces.
Assess websites, present opportunities, visual solution and improvements to various e-commerce and informational websites.
Liaise with stakeholders and managed a cross-functional team of designers and developers overseas. Work with various US brands to deliver the best digital experience.
Senior Graphic Designer
SBOBET Inc • Feb 2012 - Apr 2015
3yrs - 3 mos.
Function as a Senior Designer and manage incoming and outgoing design related projects, deliver a user-friendly website/mobile interface for different clients. Prioritise workloads, Liaise with stakeholders and managed a cross-functional team of designers and developers overseas.
Introduced a project workflow management to better perform faster delivery of the projects. Discover new opportunities in various media platform where we can promote the brand. Lead and manage big scale projects which is integrated into various media platform. Update the branding of the company and create a branding guidelines to designer will follow.
Media Design School
Master of Design
Graduated Nov 2020
General Assembly Australia
Immersive UX Course
Bulacan State University
Bachelor of Information Technology
Graduated Mar 2010
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